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As a frequent flyer, although not, thankfully, of United Airlines, I have been following with a mixture of awe and nausea the dumpster fire of a PR nightmare that is the United Airlines overbooking story. Airlines are pretty unfeeling corporate entities these days, but beating the bejesus out of an innocent paying passenger who did not want to give up his reserved seat for the convenience of one of their staffers is a new low. The CEO's lame corporate-speak apology followed by his internal note to staff, praising them for their handling of the situation, is truly horrible. The harrowing video and the gob-smacking follow-up attitude by United has certainly started a backlash, but also illustrated how low our expectations are of airlines these days. Passengers are nothing more than just so many kilograms of live weight cargo these days...